What aspects make Yums brands, brands

Words: 133
Pages: 1
Subject: Uncategorized

Refer to the article in coursepack “Yum! Brands” and Pick only 3 questions to answer 1. What aspects make Yums brands, brands 2. What to product & marketing elements must be standardized across all countries? What product & marketing elements should be adapted? 3. How were new products developed for global markets? 4. How did they select which markets to enter for each brand in their portfolio?

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