What are the near-term changes that AI platforms are expected to bring to the way people select and buy products or services?

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Question 1: What are the near-term changes that AI platforms are expected to bring to the way people select and buy products or services?

Question 2: How changes caused by AI platforms will impact marketing strategy? Will branding and positioning still be important concepts for marketers?

Question 3: In your opinion, will the use of AI platforms narrow consumers’ choices and make their decision more rational and objective, or the opposite? Will consumers’ perceptions keep playing a strong role in shaping their consumption choices?

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