CASE STUDY ASSIGNMENT INSTRUCTIONS
OVERVIEW
For this assignment, you will write brief and concise responses to the topics provided that examine various aspects of healthcare marketing and management. These case studies will help you apply the reading and other learning to real-world examples. Each assignment must be at least 300 words, and be supported by 1 scholarly source and 1 biblical integration. Current APA format must be used.
The media is saturated with advertisements for pharmaceuticals, prescriptions, and over the counter (OTC). However, sometimes the purpose of advertised medications is difficult to understand or totally unclear. Find 2 internet, print, TV, or radio advertisements for medications (either prescriptions or OTC) and analyze each of the following:
1. What is the target market for the ad?
2. What is the overarching message communicated by the ad?
3. What assumptions is the ad based on?
4. What specific information does the ad provide regarding costs, benefits, and side effects?
