You thus need to develop a proposal that focuses on following questions
Describe Beaus current business-level strategy? Is this strategy similar to other craft brewery companies? Explain your answer
What are the benefits and risks for Beaus pursuit of an international expansion? Should Beau pursue an international expansion? Explain your answer.
If they choose to go international, which should be the first country they could potentially target? Explain your answer. Why that country and why not other countries?
What would be the best entry mode strategy (i.e., exporting, licensing, JVs, acquisition, greenfield, and etc)? And why?
Based on the Integration-Responsive Framework from the textbook, what global strategy would you recommend to pursue in the new international market? And why?
