Rhetorical fallacies are falsehoods told to intentionally mislead or distract an audiencesavvy ″interlocutors″ try to avoid and unravel fallacies at all costs. This essay will callupon you to study the nature of modern fallacies through examining the way they areused in advertising, especially the way images are adapted to mislead or capture theattention of an audience. You will need to select an ad or series of ads and explain their use of rhetorical fallacies, particularly their use of visual rhetoric. Drawing from attempt to persuade their target audience? What kinds of fallacies appear in the ad ?Do you believe they are being used effectively? In other words, do you believe the ads actually con their target audiences?
