provide an overview of the two organizations along with its goals and competitive strategy. Students will identify types of social media used, best practices, benchmarks, analytics for success, target markets, integrated marketing communications (IMC), and social media strategies for each organization. Students will identify through research which company is more successful in its social media marketing and why.

provide an overview of the two organizations along with its goals and competitive strategy. Students will identify types of social media used, best practices, benchmarks, analytics for success, target markets, integrated marketing communications (IMC), and social media strategies for each organization. Students will identify through research which company is more successful in its social media marketing and why.

The student attendant statement I will write on my own so disregard.