1. Katrina Lake raised $42 million and struggled to find investors to back Stitch Fix. Meanwhile, the male run apparel retailing start-ups such as Fanatics, The Hut Group and Wish raised on average over $2 billion in funding. What role do you think gender played in this disparity? How could lake have more effectively tackled this issue? 2. Lake looked across three industries to create her new market space: retail, personal stylists and subscription boxes. What did she take from these three industries and what did she leave behind 3. From the buyers perspective, what are the unique ways which Stitch Fix offered a leap in value beyond other retailers (brick-and-mortar and online)? 4. If you look at Stitch Fixs profit proposition, what do you see as key challenges to growing revenue and profits and protecting the blue ocean it created?
