1. Perform an External Assessment for Publix Supermarket
2. Visit these websites to obtain information about Publix Supermarket: Hoovers, Bloomberg, Business Week, Yahoo Finance, or MSN Money.
3. List 10 Opportunities and 10 threats that face Publix, giving to each a weight and rating. Be specific in stating each factor, and factors must be actionable.
4. Write a one page summary of the findings explaining how each factor will affect the organization. Discuss the total EFE weighted score in your analysis.
5. Cite 3 scholarly sources to support your position.