The midterm is a simulation from Harvard Business Publishing that can be accessed here: https://hbsp.harvard.edu/import/860305 .
After you have completed the simulation, in the format of your preference, please respond to the following questions:
Based on the data and your decisions please respond to the following questions:
1.Who are Marker Motion’s target customers? Are all segments equally attractive? Why or why not? How do different segments’ needs and expectations evolve over time? Why?
2.How does customer satisfaction change over time? How do you balance performance metrics such as revenues and profits with soft metrics such as customer satisfaction?
3.What does a focus on a customer satisfaction illuminate and obscure in your marketing strategy? How does customer satisfaction relate to customer loyalty?
