Discuss the differences between product innovation and service innovation.

Words: 148
Pages: 1
Subject: Uncategorized

– Discuss the differences between product innovation and service innovation.
– Explain why manufacturing firms are increasingly involved in offering services. Discuss some examples.
– Explain how various groups of people in the organization might use a service blueprint.
– We are told that many new products fail, but is this because many firms are impatient? Discuss whether firms should allow more time for their product to be adopted and whether they would end up with a successful product.

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