Suppose you are the coffee buyer for Kroger’s. There is a strong corporate initiative to increase store-label merchandise. Discuss the advantages (at least 2) and disadvantages (at least 2) of offering private-label coffee.
Suppose you are the coffee buyer for Kroger’s. There is a strong corporate initiative to increase store-label merchandise. Discuss the advantages (at least 2) and disadvantages (at least 2) of offering private-label coffee.