– Are brand extensions as relevant in industrial markets as in consumer markets?
– Discuss the strengths and weaknesses of network models of NPD.
– To what extent is it possible to have several different product strategies within the same firm?
– Apply the notion of product platform to service industries. How relevant is it to financial services?
– It seems Toyota has been successful at recalling some of its cars for modifications, without damaging the Toyota brand. How has it achieved this?
