A few of our readings have asked you think about social media and its role in Emergency Management. What are the primary challenges and opportunities that you see stemming from the rise of social media? Haddow describes five critical assumptions that are fundamental to an effective disaster communications strategy. What are these? what do you think of these five assumptions and do you feel that anything is missing? Bullock, J., Haddow, G., & Coppola, D. P. (2017). Introduction to Emergency Management (6th ed.). Butterworth-Heinemann.