CASE STUDY ASSIGNMENT INSTRUCTIONS
OVERVIEW
For this assignment, you will write brief and concise responses to the topics provided that examine various aspects of healthcare marketing and management. These case studies will help you apply the reading and other learning to real-world examples. Each assignment must be at least 300 words, and be supported by 1 scholarly source and 1 biblical integration. Current APA format must be used.
INSTRUCTIONS
Case Study: Mayo Clinic
Mayo Clinic provides a grand piano in its atrium for anyone to play. The atrium brings people together to laugh and share stories. Conduct a Google search on Mayo Clinic atrium and find and review the comments people have made.
Write a paper detailing the following:
1. Explain why the atrium is marketing for Mayo.
2. Identify the customer served.
3. Elaborate on how the atrium and these events offer value.
