Instructions:
– Address all of the questions below in your report.
– Submit a maximum of 5 pages (excluding references/appendix)
– Formatted in 1.5 spacing and 12-font in Times New Roman
– You are encouraged to use external sources to support your arguments.
– For less recent cases, you are encouraged to base your comments on today’s realities.
Questions:
1. Analyze Hindú’s brand expansion strategy. How do you assess Hindú’s brand repositioning strategy?
2. What are Hindú’s potential growth scenarios? Analyze the pros and cons of each of these proposed scenarios. What impact would each scenario have on Hindú’s brand identity? (2-3 scenarios)
3. Analyze Hindú’s brand strategy as it relates to social media.
