The McDonald’s case is old, but many of the lessons are still relevant, especially now in the time of COVID-19. What are the lessons about market entry?

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The McDonald’s case is old, but many of the lessons are still relevant, especially now in the time of COVID-19. What are the lessons about market entry? What did they do right? What should they do in the face of the currency/economic issues? How is McDonald’s doing in Russia today? What challenges do they face now? What are the relevant lessons for dealing with the COVID-19 crisis?

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