❶Overall industry rivalry – Analyzes overall industry rivalry beyond environmental and social factors. Use insights from the Porter’s Five Forces model.
❷All other four forces among the Porter’s 5 ( threat of entry, power of buyers, power of suppliers, and threat of substitutes) exert pressure upon rivalry. The intensity of rivalry among competitors are largely determined by the following—competitive industry structure (# and size of competitors, firms’ degree of pricing power, type of product/service (commodity of differentiated product, height of entry barriers); industry growth, Strategic commitments; Exit barriers
