Throughout this course, you will be “working” as the Risk Manager for a 2 year old start up. The startup started as a SaaS based platform that initially provided its customers with a complete weight-loss and fitness program tailored to the individual user, but has expanded to fitness apparel under the logo MMS. MakeMeSlim is privately held, but is interested in going public sometime in the future. In 2 short years, MakeMeSlim has expanded from its 2 founders, who are still substantially involved, to over 300 employees. Some additional facts:
MakeMeSlim collects information about its users, including:
Name, address, health issues, current weight, goal weight, and food preferences
Credit Card Information for a monthly charge
MakeMeSlim uses a third party hosting site and Google Analytics to collect additional information about Users.
MakeMeSlim has been using a third party to handle its credit card information.
MakeMeSlim was started by 2 sisters, and as the company has grown they have hired mostly family for the top management positions.
The company has not considered any legal issues, and its privacy policy, terms of use have not been updated since the company started.
The clothing line is designed by a third party, but created and sold by MMS.
The distribution center is located in North Carolina, but the company’s main headquarters is in Philadelphia, PA.
ASSIGNMENT:
A business culture reflects its uniqueness, i.e., its values, beliefs, jargon, norms, and traditions. MMS relies heavily on family and friends in the management level structure. Considering the stage that MMS is currently at in terms of its maturity, do you think that the current structure of the management team at MMS should be changed? Why/why not.
