Provide relevant background information that describes what is known about the problem you are trying to solve, previous studies, and other important information on the context of the problem. Discuss how the literature applies to the study you are proposing. The review of the literature should be summarized in your own words and include appropriate citations. This review should be concise and refer to the original source. We recommend using published research when possible. The university’s library provides a wide range of resources that can help.
The research question is : We are basically trying to experiment on how many sales can we generate from our control group and treatment group. Control group is a website with no promotional pop-up windows. Treatment group is the website with promoting. (Free returns: if you don’t want to buy, you can send it back for free). Research question: is how the website manipulates itself gonna have any effect on our sales.
