City: Buenos Aires, Argentina Location: El Caminito/Boca Sponsors: Boca stadium, local vendors, restaurants and bars along the strip, radio stations, butchers. Advertisement: during soccer games, radio, newspaper/magazines, minimal social media. Risks: Theft, Guns. Idea: festival/experience for Argentine food and culture, Tango dancers, Asados (barbeques), locals compete to make the best asado, teach tourists the tips and tricks, drink Argentine produced fernet and beer. Target audience: tourists above 18, locals. Goal: to bring tourists to Argentina during winter, and to showcase the culture and food of Argentina.
