I hope the company is “Starbucks” 1 : Brief overview of the organisation you have picked. What do they do? Who are they? What industry are they in? etc 100 words max. (Introduce the type of company, market positioning, market services or products, peer competition(e.g.: pacific Coffee?) ) 2. Value chain analysis- complete template (300 words max) 3. Critical Analysis of value chain segment(s) (approx.1500 words). Please note that you may discuss as many segments as you wish. I would suggest 2 or 3 would suffice. Please ensure you go into enough critical detail to ensure you have answered the assessment brief. 4. Summary of your findings (Approx. 100 words) 5. References (not included in word count) LO1: Propose and implement operational management techniques to maintain and improve core business processes LO2: Critically evaluate the contribution made to business effectiveness through quality management practices & supply chain procedures. Assessment task details: Critically discuss the operational management techniques of a company of your choice using Porters Value Chain Analysis by answering the following questions: Using the template below, complete the value chain analysis on an organisation of your choice. Critically analyse segment(s) of the value chain considering their contribution to overall business effectiveness? Ensure you: Discuss the strengths & weaknesses of their supply chain procedures & quality management processes Suggest what they could implement to maintain/improve their core business processes & profit margins. You must justify & support your claims with the appropriate references and academic theories/papers. See below for template and additional guidance. Brief overview of the organisation you have picked. What do they do? Who are they? What industry are they in? etc (100 words max). Value chain analysis- complete a value chain analysis (found in brief) (approx. 300 words) Porters Value Chain Template Supporting Business Processes includes: 1. Firm Infrastructure: general Management, Legal, Finance, Accounting Resource Management: Recruitment, Retention, Training, R&D Development: Continuous Improvement in Printing & Finishing Assets of Resources: Purchasing paper, printing consumables, other finishing consumables = Competitive Advantage & Profit Margin Primary Business Processes includes: 1. Inbound Logistics 2. Operations 3. Outbound Logistics 4. Marketing and Sales 5. Service Assessment Template: 1. Brief overview of the organisation you have picked. What do they do? Who are they? What industry are they in? etc 100 words max. 2. Value chain analysis- complete template (300 words max) Analysis of value chain segment(s) ( words). Please note that you may discuss as many segments as you wish. I would suggest 2 or 3 would suffice. Please ensure you go into enough critical detail to ensure you have answered the assessment brief. (.) Inbound logistics – strengths and weaknesses of supply chain procedures -strengths and weaknesses of quality management processes – Suggestions of what they could implement to maintain or improve their business processes & profit margins. Outbound Logistics -strengths and weaknesses of supply chain procedures -strengths and weaknesses of quality management processes -Suggestions of what they could implement to maintain or improve their business processes & profit margins.
