Instructions: Students are required to produce a report in which they analyse the strategies used by a hospitality or tourism organisation to manage & maximise revenue generation, as well as the distribution channels used to deliver the products to their customer base. Students are required to select one (1) of the following organisations: ? Disney Parks, Experiences and Products (focusing purely on the parks, resorts & attraction elements of the organisation) ? Qantas Airways Limited ? Royal Caribbean International ? Flight Centre Travel Group Within the report, students should address the following: ? Provide a brief overview of the organisations current operations, product offering and main competitors. ? Discuss the existing pricing strategies employed by the organisation, explaining how these are used to create competitive advantage. ? Propose at least two (2) pricing strategies that the organisation could implement in the future. Justify the ability of these strategies to maximize the organisations revenue generating capabilities. ? Outline the current channels used by the organisation to distribute their products to consumers. ? Discuss at least two (2) emerging distribution trends and the impact that these are currently having or may have in the future on the organisations product distribution strategies.
