Instructions: Students are required to compile a case analysis report on an organisation in the tourism and hospitality industries. Students should select one (1) of the below organisations on which to conduct their analysis: Hotels – Hilton (if you choose this organisation, select either the property in Sydney, Melbourne, Adelaide, Brisbane, Darwin, Cairns or Perth) PDR201_Assessment 1_Case Analysis Report_27022020 Page 1 of 4 – Park Hyatt (if you choose this organisation, select either the property in Sydney, Melbourne or Canberra) Airlines – Jetstar Airways – Virgin Australia Airlines Students will compile a report in which they address the following: ? Provide a brief overview of the chosen organisation and its position in the market. ? Conduct a simple competitor analysis, identifying a minimum of two (2) competitors. ? Prepare a SWOT analysis of the chosen organisation. ? Outline two (2) revenue management strategies that could be, or are currently used, by the organisation to overcome one of the threats or weaknesses highlighted in the SWOT analysis. ? In a table, summarise the prices for the organisation (sourced from either the organisations website or ) for the last 2 weeks of either June or December (whichever month is closer to the present). Suggest how supply and demand forecasting may have influenced the organisations pricing strategy (consider time of year, local events, seasonality, location, etc).
