For the South Korean company Samsung. If you consider the cultural dimension, you should dive into cultural differences among markets (using Hofstede and GLOBE studies), look at other cultural differences that cannot be reduced to Hofstede and GLOBE, and explain how all of these cultural dimensions affect (or should affect) the company’s approaches to marketing, HR, strategy, and other core aspects of business. Be sure to discuss the interplay between culture and institutions as countries with similar cultures but different institutions may require very different approaches to doing business.
