Please read the case study, When You Have to Choose Between Core and New Customers: An extreme sports company considers a VIP tier: 1) Write a mission statement for the company. (A mission statement should include a sentence that explains what your company does in basic terms, list some of your core values. Keeping those core values in mind, write a second sentence that explains how your company does what it does. And the third sentence that explains why your company does what it does. Take a look at the three sentences youve written, and then try to combine and condense those ideas so your mission statement is as straight-to-the-point as possible in one sentence.) Then further on this sentence in the paragraph. 2) Describe the market segment that is being considered for the VIP program. Within what category (or categories) can this segment be classified (geographic, demographic, psychographic, behavioral)? Please explain. 3) Is Mendoza Marathon practicing undifferentiated mass marketing, segmented marketing, niche marketing, or micromarketing? Please explain, while incorporating the definition of your selection. 4) If you worked for Mendoza, would you move forward with the VIP membership proposal, or not? Please explain. In your answer, please acknowledge the pros and cons of this proposal.Show more
