1. Listing them in the proper order, what are the stages in the buyer decision process? Describe
each.
2. Cultural factors exert a broad and deep influence on consumer behavior. The marketer needs to
understand the role played by the buyer’s culture, subculture, and social class. Distinguish
between culture, subculture, and social class.
3. Distinguish between business markets and consumer markets.
4. Why are demographic factors the most popular bases for segmenting customer groups?
5. What is product position? What functions do perceptual positioning maps serve?
