For this project you will submit a memorandum as a Word file. You will complete your memo using the templates on this page. Your memorandum must be a minimum of 12 pages (not including graphs). SCENARIO: You work for a market research company that supplies information to non-profit organizations throughout the nation. Your supervisor has asked you to provide an objective description of the data that will provide information regarding how to target different audiences in ways that bring about empathy. This will help your business support non-profit organizations in obtaining donations. You will create a short memorandum that includes graphical representations of your data in order to communicate this information. Introduction: Describe the purpose of your memo and the plan to address the scenario in 1 to 3 sentences. ? Conclusions: Describe your findings in an executive summary of 4 to 6 sentences. Include the following in your conclusions: The main points you want to convey to your audience Rationale for your points in the form of data summaries Note: In the template below, youll be asked to create graphical representations of your data and upload them as JPG or PNG files. You may need to take a screenshot of each graph in order to do so. Main Analysis: Describe the summary statistics and frequency distributions, taking into account the scale of measurement for your data. Refer to the graphs you created. Your main analysis section should be about 2 to 5 sentences. ? Graph One: Create a graphical representation of the qualitative (nominal and often ordinal) data to support your main analysis and upload it here as a JPG or PNG file.
