A White Paper on Inclusivity and Diversity Using the modules readings and other research, write a white paper on best practices for diversity and inclusivity in marketing. Background Deliver a brief background of inclusivity and diversity as it pertains to marketing communications. (1/2 page) Research Required. Best Practice Examples Provide positive examples of two brands (other than Dove) that excel in this area. Explore what groups are included in their marketing communications. (1 page) Research Required. Applications Offer reasons why companies should follow through on these practices. (1/2 page) Research Required. No quotations are permitted in this paper. Each paragraph (except the introduction and conclusion) must contain at least one in-text citation. Since you are engaging in research, be sure to cite and reference the sources in APA format. NOTE: failure to use research with accompanying citations to support content will result in reduced scoring Level 2-Developing on the grading rubric. The paper should be written in the third person; this means words like I, we, and you are not appropriate. Refer to yourself in third-person as manager or you can write about what the project team will do, rather than saying I and we.Show more
