The template is attached and also assessment 1 is attached for reference, based on Apple.
Summary
This assessment task is a 2800-word written report that requires students to develop a digital marketing strategy and plan using a supplied template. Students make select and justify a relevant framework, develop SMART goals, build a customer persona and choose at least four marketing tools from different areas to use target them, outlining the tactics used for each.
Referencing is Australian Harvard (AGPS)
Note: Insert this summary descriiption when submitting a draft to Smarthinking.
Learning outcomes
1. Demonstrate an advanced understanding of contemporary new digital marketing theory and practice.
3. Critically analyse various metrics, innovative approaches, techniques and ethical perspectives to design a digital marketing strategy.
4. Communicate digital marketing strategies, tactics and measures to others clearly, persuasively and credibly.
Background
The digital marketing strategy and plan is a written document that articulates the steps required to achieve your chosen company’s objectives. Your digital marketing strategy and plan should be informed by the digital marketing audit and the resulting recommendations that you completed in Assessment 1. You should draw on the feedback that you received for your digital marketing audit to assist you with insights into thinking, designing, integrating and planning for your digital marketing strategy and plan.
Requirements
In this assessment, you need to develop a digital marketing strategy and plan based on (but not limited by) your analysis and recommendations in Assessment 1.
Task 1: Develop a “Digital Marketing Strategy and Plan Report” using the Digital marketing plan template. To develop your Digital Marketing Strategy and Plan Report, please follow the following steps:
Step 1: Select, outline and justify your digital marketing strategy using either the Social Media framework, Acquisition, Conversion, Retention framework or McKinsey Consumer Decision Journey.
