Congratulations. You are the customer service manager for Wrigley Field in Chicago, Illinois. The Chicago Cubs executive administrators have requested for you to make certain Cubs patrons (i.e., attendees) are pleased with their experience when attending Wrigley Field for a Cubs home baseball game. Please create a five (5) item customer satisfaction survey your staff can administer to spectators during a Cubs home baseball game. Please conduct some online research to review information concerning Wrigley Field and other sport venues to determine the type of items which should be included within the survey. Examples of additional resources concerning Wrigley Field include: https://www.mlb.com/cubs/ballpark https://www.mlb.com/cubs/ballpark/information/history https://www.mlb.com/cubs/ballpark/information/guide https://www.mlb.com/cubs/ballpark/information/gates https://www.mlb.com/cubs/ballpark/transportation/ https://www.mlb.com/cubs/ballpark/ground-rules Please review “Supporting Materials” (., MS Word document file titled “Example Items-Wrigley Field Customer Satisfaction Survey) included with this assignment’s instructions in order to review examples of survey items. Your survey may not contain items about professionalism of security personnel, concession area cleanliness, and seat comfort. These survey items are presented as examples within MS Word document file titled “Example Items-Wrigley Field Customer Satisfaction Survey.” Once you have developed a five (5) item customer satisfaction survey, compose a one (1) page summary (., analysis of your survey. Describe why you selected each of the items presented within the survey. Also, explain how collecting customers satisfaction information can be beneficial for an athletic organizations business operations (., ticket sales, concessions, security).
