Learning Outcomes Assessed: 1) Conduct strategic analyses in different industries and competitive situations. 2) Think strategically about an organisation, its position in its industry and in the marketplace, and how it can seek to gain ethically sustainable competitive advantage. 3) Evaluate the management decision-making processes by which strategies are formulated and implemented. 4) Evaluate the changing global environment (and notably economic, sociocultural, political and technological trends) and implications for strategic management. 5) Formulate sound and competitive strategies based on thorough strategic analysis. 6) Apply and integrate ethical behaviour, social responsibility and sustainability. submit a report addressing the following topic: Using theory and relevant data, evaluate the strategy of a company of your choice over a three to five-year period. You should use the company’s stated strategic objectives and performance results to critically evaluate the success of their strategy. You should provide recommendations for the company’s future strategy. Using theory and data, you should prepare a written case analysis report of Amazon Inc. You will be evaluated in the following way: The case report must include (but is not limited to) the following issues: a) Amazon – describe company background and key challenges of the company b) Identify external factors affecting a firm’s strategy (external analysis) c) Identify internal strength and weakness (internal analysis) d) Analyse current business strategy e) Strategic recommendationsShow more
