Disney Avenger Campus Scenario:
Disneyland’s Disney California Adventure has closed A Bug’s Land and is now making way for a new Marvel-themed land to open. The Avengers Campus as it is being called, is a superhero land that brings together the various Marvel Comics characters and movie storylines. Avengers Campus will have themed restaurants and a mix of family-friendly rides including Guardians of the Galaxy – Mission: Breakout which is currently in the park.
For the purpose of this assignment:
Pick an exact opening date within the next 6 months.
Determine two signature attractions as well as other interactive rides, entertainment and themed restaurants (base them off Marvel characters and movies).
Opening day will have key company executives and celebrities present. You need to strategically decide who and how to incorporate them into the press release announcing the opening day.
Objectives of the Release:
Obtain media coverage in national top-tier media. Top-tier media are news outlets like The New York Times, USA Today, CNN, Fox News, Good Morning America, etc.
Drive readers/viewers of the news to purchase tickets to attend this new attraction.
Target Audiences:
Primary Audience: National top-tier media
Secondary: Ticket purchasers
Resources to Kick Start Your Research:
Disney Announces Avengers Campus: https://disneyparks.disney.go.com/blog/2019/08/details-revealed-for-avengers-campus-and-other-new-experiences-coming-to-disneyland-resort/ (Links to an external site.)
Walt Disney World News: https://wdwnews.com/releases/ (Links to an external site.)
