Write a report of no more than 2,000 words. Investigate integration by applying the strategic consistency triangle.To use the Strategic Consistency Triangle (Duncan and Moriarty 1997) to investigate the consistency between what the brand says and does and what others confirm about it. To achieve this, you will need to conduct an audit of paid and owned channels to see what the brand says and does, as well as a social media listening study to see what stakeholders confirm. (Note – The client is Domino’s – I have provided PPT in the attachment for the client information)
