Chapter 11 Discussion: MindTap Video Case, On the Job, Fired From Her Job, She Launched a Cupcake Empire
View the “Fired From Her Job, She Launched a Cupcake Empire” Video – Chapter 11: On the Job: Fired From Her job, She Launched a Cupcake Empire: Chapter 11: Videos: Chapter 11: Traditional… – – also available in MindTap under the Chapter 11 Videos folder.
Respond to the following three questions after watching this 3:02 minute video to see how Chapter 11 concepts are used in the real world:
1) According to Kotter’s distinctions between management and leadership, do you believe that Melissa Ben-Ishay is exhibiting leadership characteristics or management characteristics? Or both? Provide examples.
2) Do you feel that either Melissa or her brother show any of the eight traits of the Trait Approach to Leadership? Which ones?
3) From the video, Melissa states that there was no Business Plan, just opportunity. See “The Baked by Melissa Story”. Fiedler identified three factors that determine the favorableness of the situation:
leader-member relations
task structure, and
leader position power.
Assume Melissa is the “leader” and her brother is the “member” of the leader-member relation. Using the LPC theory of leadership, which type of leadership style is appropriate – task-oriented or person-oriented? Explain your reasoning.
