Please report on your progress regarding the following project-related topics as they relate to your selected product or service: Market Segmentation, Positioning, Target Market Behavior, Marketing Research. Include headings for each area of content, but write in paragraph form with complete sentences (1-2 well-developed paragraphs per section). Include your name and Company of focus on every submission. If you are not able to find research on how your company handles the questions for the week, then you should base your answers off of your knowledge of what the course terms mean & how a company typically handles these items. Your goal is to show that you understand the course terms and how they relate to businesses. Week Three Market segmentationCh 4 How have you segmented the market? How many distinct market segments do you identify? Explain how market segmentation affects your product varieties, your different methods of promotion and distribution, and your different prices (if any). Are you aiming at the market majority or a market minority? PositioningCh 4 How have you positioned your product? Is your desired position based on the customer you serve, the benefits you offer, or both? How might you reposition your product? Why might you want to do this? Target market behaviorCh 5 Explain your typical purchaser’s search process? Is the decision to buy your product made by someone other than the purchaser? Are multiple buying influences involved? What buying motives are relevant to your product? Are they rational, emotional, or both? Does your product fulfill multiple needs? Explain. Are the motives associated with your product brand?related, product?related, or both? Explain. What is your major appeal? What other appeals do or might you use? How loyal to your brand is your typical consumer? What factors account for this loyalty? Marketing researchCh 7 All sound marketing decisions are based on research, therefore, which research methods would work well for you? Which would not? If you were planning to introduce a new product, how might you conduct a test market? The Topic Is Dove Bar SoapShow more
