Write a Project Plan for a Project Initiation Document for a Multinational Energy Company (MNC) You have been recruited as a project manager of a project that focuses on creating a social media marketing strategy to develop the business and expanding the customers for the multinational energy company (MNC). Using the same airline company, you have chosen to produce a Project Initiation Document (PID) of 3000 words for this project. You need to demonstrate your understanding of the role of projects in delivering organisational strategy and the factors which contribute to effective project management. Your audience is the board of directors. In this PID you should meet all the relevant learning outcomes, see below. Completion of this assessment will address the following learning outcomes: 1 Define a project, its characteristics and the role of the project manager 2 Justify the application of the theoretical frameworks and methodologies within a project environment 3 Critically evaluate the composition and management of teams in a project environment 4 Formulate a project management plan 5 Appraise measures to control and monitor project risk, quality, change and configuration 6 Evaluate project success and failure and disseminate the key learning points from the delivery of the project.