When we make major purchases that cost a considerable amount of money, we may get a case of buyers remorse or cognitive dissonance. You basically tell yourself, Why did I purchase this expensive product, and did I make the right choice? Give an example of when you have purchased an expensive item. Did you get the feeling of buyers remorse? When (how soon after the purchase)? Did the salesperson or company who sold you this item send you a thank you letter or provided some follow-up after the sale? What can companies do in order to reduce buyers remorse for their customers?
