As the culmination of the course, we will draw on each other to explore the frontier of technology strategy by engaging deeply with current and emerging episodes of firms competing through their technological innovations. For this project, you will work individually. As part of the project, you would identify two firms, start-up or established, in the same industry domain pursuing different technology strategies, which are at the early stage of implementation (e.g., Tesla and Waymo on Autonomous Vehicles, Charles Schwab and Betterment on Robo-Advising, Facebook and Magic Leap on Virtual Reality). Your objective is to: identify key differences in the strategies consider the assumptions behind those strategies undertake a systematic analysis and provide a conclusion in terms of which firm’s strategy is likely to be more successful five years out provide recommendations to the firm whose strategy is deemed to be less successful five years out The project should be well-researched, based on an extensive review of publicly-available information as well as specialized databases available through Swisher Library.
