This essay is for a 2nd year university psychology unit (personality and social psychology). Essay Question: The millennial generation has been called the ‘narcissistic generation’ and there are claims that the world is experiencing a ‘narcissism epidemic.’ Does current psychological research support these claims? What factors are leading to current trends in narcissistic traits and what impact does narcissism have on society? The three questions from this topic that MUST be addressed include: 1. Does current psychological research support these claims? 2. What factors are leading to current trends in narcissistic traits? 3. What impact does narcissism have on society?