In a 1 page paper, respond to the following: 1. This is an essay explaining the successful Public Relations efforts regarding the Penn State Sexual Abuse Scandal. Who were some of the key stakeholders and publics in this situation? What did each stand to gain or lose? 2. How did Penn State Public Relations overcome the situation in which its brand image was compromised? 3. Research the mission or vision of this organization. (Please see the reference downloaded in uploaded materials) What is the difference between a mission statement and a vision statement?
