Task
This numerical assignment is a simple task in exploring digital marketing data. Also, this task gives a hands-on experience of the complexity of digital marketing data.
Perform the following analyses:
Define metrics to measure the performance of email newsletters.
Note: Use the given data to arrive at those metrics.
List factors that influence those performance metrics.
Note: Only list those factors that can be derived from the given data.
For each of the metrics in Step-1, provide the following:
The numerical value for each email campaign
Average of the metric.
Briefly describe the differences in best and worst email campaigns in terms of defined metrics.
