COVID has changed consumer behaviour. Read the following industry report https://www.commbank.com.au/content/dam/commbank-assets/business/insights/docs/consumer-insights-report_may-2021.pdf Select two major changes in consumer behaviour from the report that have occurred as a result of the pandemic. Conduct further research into the two major changes that you have chosen. Define, discuss and describe these changes in detail. You must support your answer with theory. You must use a minimum of 4 journal articles (from sources classified as Journals). Your response should demonstrate a clear understanding and articulation of scholarly research on the topic. You must incorporate real life examples to illustrate your discussion. You must use a minimum of 4sophisticated critical exploration of the issue synthesising knowledge from alternative perspectives • The analysis is comprehensively and sophisticatedly interpreted, evaluated, integrated and/or synthesised; to convincingly support and provide evidence for a comprehensive, clear, well articulated overall argument or position; demonstrating excellent independent integration and/or creative application. • Opinions, assumptions, implications and/or consequences are extensively identified or responded to demonstrating outstanding ability to appraise changes in consumer behaviour and their impact on practice. • The production of the case shows a extensive understanding of what is required – outstanding evidence is presented.
