Link to for simulation : https://home.stukent.com/join/email?course_id=42371 Part 1 : allocating the $20,000 budget by utilizing the simulation guidance. You should use your full budget, but a tip is to not spend per line item, more than recommended. Keep a list of your budget allocation and your upgrade performance allocations. Unfortunately you will not be able to access them once you run the simulation. For this assignment submit in D2L the following information: A) What was your analysis score? Do you now know the correct answers? If not, go back to the excel spreadsheet and analyze for the correct answers. Include the correct answers for all analysis questions that you missed in this response, labeling the question number and the answer. B) How much did you spend of your budget? (Hint look at the cost number). Did you completely utilize your budget? C) Report your number of conversions D) Did you utilize any upgrades? If so, which one(s) and why? If not, why not? E) Based on Buhi’s historical performance, what is the ideal number of conversions? F) A key part of understanding marketing results is understanding the variance. If you did not reach the ideal number of conversions, what do you think you should adjust in your budget to better achieve that goal? If you exceeded the goal, what did you do to exceed it? G) If you were to run this round again, what would you do different?
