How is your brand marketed in different countries?

Words: 124
Pages: 1
Subject: Uncategorized

How is your brand marketed in different countries? Does it use a standardized or customized approach?
Assess your brand’s global branding success against the Ten Commandments of Global Branding as provided in Figure 14.5 (Keller).
How has your brand’s marketing evolved in response to changing social, demographic, and ethical issues?

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