Provide a brief context for an insurance organisation, or a division of an insurance organisation, with which you are familiar. For this insurance organisation or division of an insurance organisation: Explain briefly, how the marketing function contributes to innovation in the delivery of its customer service. Analyse the effectiveness of the marketing function’s contribution to innovation in the delivery of its customer service. Make recommendations, based on your analysis, to optimise the marketing function’s contribution to innovation in the delivery of its customer service.
