Prepare an Individual Case Write-Up on the “Apple” case study. Here are a couple of questions for you to consider in reading the case. Please note that your case brief is not intended to be answers to these questions, but an essay reflecting your thinking about issues in the case. You are encouraged to incorporate concepts from earlier in the course (environmental opportunities/threats, value proposition, KSFs, 5-forces, competitive dynamics, and diversification) into your analysis. What threats from the general and industry environment face Apple now (as compared to when it was the only player in this space)? What is Apple’s value proposition? What is Apple’s core competence? How well do these two fit together How has Apple attempted to diversify itself?
