Consider you are working a Senior Retail Manager of Adidas which is global leader to sell sports and fitness equipment to its individual and
corporate clients. Your job roles and responsibilities are recruiting, training, supervising and appraising staff, managing budget, overseeing
products, pricing and stocks, preparing promotional materials, attracting new customers and liaising with the head office. As a part of your job,
you are managing and leading various teams within the company to achieve specific tasks such as sales, promotional, and staff development to
manage overall business operations. Your organisation is using Risk-based approach to identify, assess and investigate all risks within the
business operations. You are providing an insight into the different risk profiles from both your organisation and on an individual’s
perspectives to evaluate business environment and manage innovation. You are asked by the Directors to write a report to review, identify,
assess and investigate based on following three assessment tasks about how to manage innovation risk so that innovation can be used to
create advantage against your competitors in the sector
