Use your course content and outside research on consumer analysis to answer the following:1. Segmentationa. Describe how demographic analysis helps buyers select the appropriate products for customers.b. Explain why consumer research on multiple-member shared households is gaining importance for businesses.2. Research techniquesa. Discuss how the use of focus groups helps businesses make decisions in the merchandise planning process.b. Using surveys is a common practice when businesses conduct market and consumer research. What are the pros and cons of using surveys to conduct research?Websites for consumer analysis:https://www.acsbdc.org/resource/customer-analysis/https://learn-us-east-1-prod-fleet01-xythos.content.blackboardcdn.com/blackboard.learn.xythos.prod/5a31d48b683a8/19622763?X-Blackboard-Expiration=1630184400000&X-Blackboard-Signature=zRN%2FCmd8KhPPaw%2FyAro0kphw1ZPhJUOKdAr3VHNGmaY%3D&X-Blackboard-Client-Id=100225&response-cache-control=private%2C%20max-age%3D21600&response-content-disposition=inline%3B%20filename%2A%3DUTF-8%27%27Week%25204_Business%2520Planning%2520and%2520Consumer%2520Analysis.pdf&response-content-type=application%2Fpdf&X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Date=20210828T150000Z&X-Amz-SignedHeaders=host&X-Amz-Expires=21600&X-Amz-Credential=AKIAYDKQORRYTKBSBE4S%2F20210828%2Fus-east-1%2Fs3%2Faws4_request&X-Amz-Signature=e28172d83e8b8b95b123526a65a97bac07ee247f0de4f6439d1186add43f1fe6
