Write a paper Defining Brand Value and The communication Message.How do brands manage in times of crisis? Should brands take a stand? How does “purpose marketing” affect consumer decision making.The paper must address the 2 questions below1.What is the current state of research in this particular sub-area? 2.What are the major themes that researchers are finding in this area and what specifically do they recommend to explore further?Provide a 600 to 800-word summary (formatted according to APA guidelines) of the new research in this area from a minimum of five new peer reviewed journal articles and identify questions that need exploring in future research. Your discussion should be organized in a three-paragraph format: Introductory Paragraph: gives an overview and definition of the topic you chose. At the end of the paragraph it gives an idea of how your forum is organized. Current Trends Paragraph: In this paragraph, you will discuss the themes that you found in the research from the 5 articles related to your topic.
