For this paper, you must
Create a company (the company is Roll on By Incorporated is based out of New York City. specializes in short term rental of shared electric bicycles and scooters. expanding to Paris France and taking advantage of the need for scooters for olymipcs in 2024) that is expanding internationally (Paris, Frnace). For your company
Provide an executive summary.
Provide a company overview.
Describe the product/service.
State the host country.
Create an overview of the host country environment utilizing at least two business process analyses, such as a PESTLE, SOAR, SWOT, etcetera.
Create an overall business strategy for the new venture (all other strategies should align to this strategy).
Create a marketing strategy for the new venture, including the use of social media.
Create a financial strategy for the new venture, including the concept of foreign money fluctuations and exchanges.
Create human resource strategies for the new venture, including a recruitment and selection plan (think about the use of parent-country nationals [PCNs], third-country nationals [TCNs], and host-country nationals [HCNs] in this decision).
Apply a corporate social responsibility action for the new venture that is specific to the selected host country.
Utilize visuals in the paper, including charts, graphs, or tables to enhance plan elements.
